Experian CheetahMail continues to attract industry diverse brands
Brand leaders Holland America Line, J.Crew, Lamps Plus, Oreck, and Starz Entertainment have all chosen Experian CheetahMail to drive their relevant, data-driven email marketing programs
New York, April 21, 2008 –Experian® CheetahMail, a global leading provider of email marketing and customer intelligence technologies, today announced the addition of several brand leaders in industries including retail, travel and entertainment, to its vertically diverse client base. Holland America Line, J.Crew, Lamps Plus, Oreck and Starz Entertainment are just a few of the leading companies to recently contract with Experian CheetahMail to manage their permission-based email marketing programs.
As more of today’s leading organizations focus on deepening customer connections online, marketers are seeking more strategic insight and technology that can handle their requirements today and into the future. Successful marketers are utilizing relevant, data-driven email marketing as their main customer acquisition and retention tool in conjunction with their larger multi-channel strategy.
Experian CheetahMail has the optimal combination of innovative, permission-based email technology and strategic insight that enables leading brands to effectively deliver emails that are meaningful and relevant to their customers. Additionally, by combining the most comprehensive reporting and analytic capabilities with highly innovative data management tools, CheetahMail provides these brands with a deeper understanding of their customers’ individual interests and purchase triggers.
“We are seeing a trend among both new and existing clients tapping into our analytics technology. As the demand for more relevant and individualized messaging continues, many of our clients are now working with us to incorporate everything from propensity and affinity modeling to customer value segmentation into their email programs,” said Matthew Seeley, president of Experian CheetahMail. “This is a sign that today’s brands are working more strategically than ever before. Even better, the more that these brand leaders use the channel responsibly, the more effective it will become.”
"When we signed on with Experian CheetahMail, our principal goal was to strategically design our emails in a way which served content most relevant to our subscribers. We also wanted to give them a familiar and engaging email design. By working with their Creative Services team, we were able to incorporate first-rate interactive designs into our emails, which truly resonate with our customers,” said Angela Clayton, Manager of E-Marketing and New Media for Starz Entertainment.
“It was customer service that clinched our decision to select CheetahMail. Our account team is a true partner in every sense of the word. The strategic guidance they have provided to date has greatly optimized our e-mails in terms of opens and clicks,” said John Primeau, Manager Tactical Communications for Holland America Line. “We look forward to exploring even more ways in increasing our overall metrics and giving our guests more relevant communications in the years to come. We love CheetahMail!”
“Building one-to-one relationships between our customers and sales associates is an important element of our brand philosophy. By leveraging Experian CheetahMail’s dynamic content technology, we’re able to build upon this philosophy by personalizing emails from our associates that speak to the customer’s individual interests and shopping preferences,” said Mark Salek, Vice President of Direct Marketing for Lamps Plus.
About Experian CheetahMail
Experian CheetahMail is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry’s largest client services teams, feature-rich email technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world’s most recognizable brands, Experian CheetahMail’s globally diverse client base includes Barclays, Borders Books, Discovery Communications, H&R Block, KLM, Sears Holdings Corporation and Wyndham Hotels. Experian CheetahMail, a business unit of Experian® Group Ltd. (LSE:EXPN), was founded in 1998 and is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, and Barcelona. For more information, please visit www.cheetahmail.com or email info@cheetahmail.com.
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