Experian Acquires Emailing Solution
Experian’s CheetahMail Expands its Global Reach with Acquisition of Leading French Permission-Based Email Marketing Company
New York, May 3, 2007 – Experian, the global information solutions company, today announced that it has acquired Emailing Solution, a leading French permission-based email marketing provider. The acquisition further extends and deepens Experian’s global reach in the email sector.
Founded in 2001, Emailing Solution, a full-service permission-based email marketing company, currently serves over 300 brands from diverse industries, including Orange (France Telecom), Staples and Hewlett Packard. CheetahMail, which currently operates in the US, the UK, Ireland and the Netherlands, will now have a larger presence in France and Spain.
According to Forrester Research, the French market is one of the largest and fastest growing email markets in Europe. This acquisition strongly positions CheetahMail as one of the leading providers of email marketing in the US and in Europe.
“We are excited to welcome Emailing Solution to the Experian family and in particular to CheetahMail. Their expertise and deep understanding of the French and Spanish markets will prove invaluable as we continue to broaden our market reach and service our clients with the most innovative technology and service offerings,” stated Matthew Seeley, president of CheetahMail.
Guirec Tiberghien, managing director of Emailing Solution added, “Emailing Solution is well established in its market in terms of its range of technology and services. By joining our businesses, we will be able to provide clients with a wider and more comprehensive portfolio of services.”
About CheetahMail
CheetahMail is the trusted global service provider of online marketing solutions for Fortune 1000 enterprises. Specializing in email marketing and web analytics, as well as providing a broad range of client services, CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world’s most recognizable brands, CheetahMail’s globally diverse client base includes Borders Books, CompUSA, Discovery Communications, H&R Block, J.Jill, Sears Holdings Corporation and Wyndham Hotels. CheetahMail, a business unit Experian® Group Ltd. (LSE:EXPN) www.experian.com, was founded in 1998 and is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dublin and Amsterdam. For more information, please visit www.cheetahmail.com or email info@cheetahmail.com.
About Experian
Experian® is a global leader in providing analytical and information services to organizations and consumers to help manage the risk and reward of commercial and financial decisions. Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage. For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors. Experian Group Limited is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. It has corporate headquarters in Dublin, Ireland, and operational headquarters in Costa Mesa, Calif., and Nottingham, UK. Experian employs more than 12,500 people in 34 countries worldwide, supporting clients in more than 60 countries. Annual sales are in excess of $3.1 billion.
For more information, visit the Group’s Web site at www.experiangroup.com .
Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners.
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