Moneyfacts.co.uk Appoints Experian’s CheetahMail
Moneyfacts.co.uk, the independent price comparison website, has appointed Experian to achieve a greater return on investment on its permission-based e–mail marketing.
London, October 3, 2007 – The deal with CheetahMail, Experian’s e–mail marketing and website analytics company, will involve subject line, creative testing and segmentation as well as providing Moneyfacts.co.uk with the ability to optimise its e–mail campaigns.
CheetahMail’s reporting system will also accurately gauge each campaign’s performance by analysing open and click-through activity – providing Moneyfacts.co.uk with the insight to fine–tune every aspect of its e–mail communications.
Stephen Rumbelow, Head of Moneyfacts.co.uk, commented: “As an online business, it is important for our next stage of growth to make sure our marketing is highly targeted and optimised, and e–mail is key part of this. We will be working with CheetahMail to improve the visibility of our current campaigns, making sure their delivery is as relevant, topical and targeted as possible in order to achieve our e–mail marketing goals.”
Steve Lomax, European Managing Director for CheetahMail, said: “Moneyfacts.co.uk knows that getting the most from e-mail communications is crucial. The deal with CheetahMail will make use of our technology and expertise working with online businesses to take Moneyfacts.co.uk’s e–mail marketing to the next level and help drive its future growth.”
For further press information press information please contact:
James Russell
Head of PR
Experian
Marketing Solutions
Tel: +44 (0) 115 968 5551
E-mail: james.russell@uk.experian.com
About Experian
Experian is a global leader in providing analytical, information and marketing services to organisations and consumers to help manage the risk and reward of commercial and financial decisions.
Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organisations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.
For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence.
Clients include organisations from financial services, retail and catalogue, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian Group Limited is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE-100 index. It has corporate headquarters in Dublin, Ireland, and operational headquarters in Costa Mesa, California and Nottingham, UK. Experian employs more than 15,500 people in 3r countries worldwide, supporting clients in more than 60 countries. Annual sales are $3.8 billion (£1.9 billion/€2.8 billion).
For more information, visit the Group's website on www.experiangroup.com.
The word 'Experian' is a registered trademark in the EU and other countries and is owned by Experian Ltd and/or its associated companies.
For more information, visit the company's website on www.experiangroup.com.
About CheetahMail
CheetahMail is a global provider of online marketing solutions. Specialising in e-mail marketing and web analytics, as well as providing a broad range of client services, CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing many of the world’s most recognisable brands, CheetahMail’s globally diverse client base includes Borders Books, Discovery Communications, J.Jill, Hilton International, HMV and Sears Holdings Corporation. Experian CheetahMail is an Experian company and has offices in New York City, Los Angeles, San Francisco, London, Dublin and Amsterdam. For more information, please visit www.cheetahmail.com or e-mail info@cheetahmail.com.
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