Experian CheetahMail Retains Key Clients with Steady Stream of Contract Renewals
Aerosoles, chefs™ Catalog and H&R Block are among a long list of CheetahMail clients to extend their email marketing service agreements
New York, December 3, 2007 – Experian® CheetahMail, a global leading email marketing and customer intelligence service provider, today announced a number of key client contract renewals including Aerosoles, chefs™ Catalog and H&R Block. These renewals, along with a number of recent client wins, set the stage for another successful year for CheetahMail.
At a time when consumer adoption of the internet is at an all time high, marketers are looking for more advanced technology to engage and build loyalty with customers. CheetahMail’s feature-rich email marketing technology and services helps marketers connect on a more individualized level, enabling today’s leading brands to apply the highest layers of relevance into their email marketing programs.
“In the 5 years we’ve worked with CheetahMail the only challenge has been utilizing all of the invaluable features they continue to make available,” added Jeff Barney director of sales and marketing at Aerosoles. “Having the analytic and reporting tools to measure response and better define purchase triggers and behaviors help us develop compelling campaigns that resonate with our customers.”
“Understanding our customers and their needs is critical to chefs—it’s nice to partner with a company like CheetahMail that can meet our data requirements and consistently deliver on their promise,” stated Barb Krystyn, vice president of online and print advertising for chefs.
“CheetahMail has been a great partner of ours and we felt it was essential to the success of our program to extend the partnership. Response is critical during tax season and the team goes above and beyond to meet the needs of our business.” Gary Lundberg, director of marketing at H&R Block.
“We see our clients’ success as our success, so having such noteworthy brands continue to partner with CheetahMail year over year is a big win for us. Anticipating our clients’ needs and offering products and services that make email a highly profitable channel for them are top priorities,” stated Matthew Seeley, president of Experian CheetahMail. “We look forward to continuing to deliver exceptional value to each and every client for years to come.”
About Experian CheetahMail
Experian CheetahMail is the trusted global service provider of email marketing and customer intelligence solutions for Fortune 1000 enterprises. Specializing in email marketing as well as providing a broad range of client services, CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world’s most recognizable brands, CheetahMail’s globally diverse client base includes Borders Books and Music, CompUSA, Discovery Communications, H&R Block, J.Jill, Sears Holdings Corporation and Wyndham Hotels. CheetahMail, a business unit of Experian® Group Ltd. (LSE:EXPN) www.experian.com, was founded in 1998 and is headquartered in New York City with offices in Los Angeles, San Francisco, London, Paris, Barcelona, Dublin and Amsterdam. For more information, please visit www.cheetahmail.com or email info@cheetahmail.com.
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