CheetahMail Event Brings Together Industry Experts and Brand Leaders for Unparelled Insight Into the Future of Digital Marketing
Fortune 1000 enterprises assembled at CheetahMail's Client Summit: Passport to Relevance for a round-trip journey through integrated marketing
New York, NY, July 20, 2006 – CheetahMail, an Experian company, and trusted global service provider of email marketing, web site analytics and database management solutions, recently hosted its Client Summit, entitled Passport to Relevance. The one and a half day event, focused on the impact of integrated marketing, was designed exclusively for CheetahMail clients to help them optimize their current marketing programs and to provide actionable insight for the future.
Packed with industry intelligence from leading research firms, attendees heard first-of-its-kind research such as The Evolving Role of Email Marketing, presented by David Daniels of Jupiter Research and The Road Map to Integration, presented by Shar VanBoskirk and Sucharita Malpuru of Forrester Research. More than 250 clients, including CheetahMail's newly formed Client Advisory Board which consists of executives from 12 leading companies including Bass Pro Shops, Bloomingdales, Borders, CompUSA, Crain Communications, J.Jill, L.L. Bean, Neiman Marcus, Sears Holding Corporation, Spiegel and Wachovia came together to learn new methodologies and best practices for improving their online marketing programs. Interactive workshops and roundtable discussions led by CheetahMail experts covered topics that included email marketing best practices, deliverability and compliance, creative strategies, digital analytics, achieving integrated marketing, and combining web site analytics with email marketing.
Participants heard from CheetahMail Executives who shared their vision for the future, including a peek into CheetahMail’s product development plans and aggressive growth strategy.
Other event highlights included keynote speaker Malcolm Gladwell, the best-selling author of The Tipping Point and Blink, as well as CheetahMail’s Client Advisory Board members Kevin Ertell of Borders and Yun Hui Chong of Spiegel Brands, who participated in an engaging fireside chat covering the challenges and triumphs of their respective email programs.
CheetahMail Client Advisory Board member David Seifert, director of operations and direct marketing at Bass Pro Shops called the event, “One of the best client summits I've ever been to. The theatre venue was the best choice for the general sessions. The presentations were great and the social events were innovative and exciting. It was a very complex and fast moving event and was seamless and professionally handled.”
“I am thrilled with the turnout and feedback we’ve received from our clients, said Matthew Seeley, CheetahMail president. “With so many brand leaders representing so many diverse industries, the summit presented the perfect forum for marketers to share their insights, address key challenges and discuss individual success stories.”
Also in attendance were representatives from other Experian businesses including Simmons Research, Vente, QAS, Experian Marketing Services and Decision Sciences. All complementary businesses showcased their services and technologies in the Experian Marketing Solutions Group Zone.
About CheetahMail
CheetahMail, an Experian company, is the trusted global service provider of online marketing solutions for Fortune 1000 enterprises, specializing in email marketing, web analytics and database marketing. CheetahMail provides clients with the ability to collect, integrate, manage, analyze and automate web and email marketing campaigns to build data-driven, relevant relationships with their customers. CheetahMail offers a broad range of client services including best practices consulting, creative design, program management, strategic analytics and technical consulting. Servicing over 350 world class organizations, CheetahMail’s clients include Borders Books, CompUSA, Discovery Communications, H&R Block, J.Jill, Sears and Wyndham Hotels. CheetahMail, a subsidiary of Experian (www.experian.com), was founded in 1998 and is headquartered in New York City with offices in Los Angeles, London, Dublin and Amsterdam. For more information, please visit www.cheetahmail.com or email info@cheetahmail.com.
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