Boston Proper builds superior customer loyalty and drives online sales upward with relevant email marketing

Boston Proper, a leading cataloger and specialty retailer of stylish, contemporary women’s sportswear, aimed to grow online sales and extend customer loyalty while driving traffic to its e-commerce site, www.bostonproper.com. As a traditional cataloger, Boston Proper needed to ensure that they successfully extended their brand value and service philosophy online. Since Boston Proper had a highly loyal customer base, avoiding the overuse of promotional discounts and, instead, relying on strong visual merchandising and imagery to drive conversions was key. By working with Experian CheetahMail, Boston Proper was able to successfully connect with both new and existing customers online. Through brand conscious and highly relevant emails Boston Proper
continues to build a remarkably loyal and profitable customer base.

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