J.Jill Gains Insight into the Behavior and Purchasing Habits of Online Customers with SiteClarity

Using the SiteClarity system, J.Jill was able to achieve their primary objectives while establishing a data infrastructure to meet future reporting needs.

J.Jill, a multi-channel specialty retailer of women's apparel, required better insight into the behavior and purchasing habits of their online customers. Their previous web analytics solution offered some basic behavioral information, but aggregating the data into a useful form required hours of manual manipulation each week. J.Jill sought a solution that could provide detailed custom reporting without draining J.Jill's internal resources.

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