Email Marketing by Experian CheetahMail

SEPTEMBER 2006

An Introduction to RSS: Expand the Scope of
Your Online Marketing Programs by Using RSS Technology

REALLY SIMPLE SYNDICATION (RSS) USES PULL TECHNOLOGY TO STRENGTHEN RELATIONSHIPS WITH CUSTOMERS

You’ve heard the buzz surrounding RSS – that it drives traffic to your site, customers love it, it helps with search engine optimization, it gets your content syndicated throughout the internet, it’s essential for affiliate marketing, and it’s spam and phishing free. But is it right for your company? How do you get the most of it? If you do have feeds, how do you know if they are working? And how does it work with email?

In this white paper we will discuss RSS as a customer communications channel, how it complements your email programs, and best practices for its use.

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