Email Marketing by Experian CheetahMail

MARCH 2007

The Case for ReMarketing: Converting Abandoned Shopping Baskets into Purchases

RELEVANT EMAILS TRIGGERED BY WEB ANALYTICS DATA ENCOURAGE ORDER COMPLETION AND DRIVE ONLINE SALES

Why do some online shoppers invest the time and effort in getting all the way to the checkout only to ditch their baskets for no apparent reason? There is a multitude of possible answers, but the harsh reality is that 41% of the UK’s online shoppers admit to doing this regularly.

The latest research from CheetahMail shows that very few companies are attempting to try and win back shoppers who fall at the last hurdle. In the UK, only a third of shoppers who have left a website empty-handed have ever received a permission-based email to a) find out why they dropped out or b) make them an offer to go back online and complete their purchase.

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