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Experian CheetahMail's top 10 best practices for growing
your
permission-based email file
One of an organization’s best marketing assets is a healthy, permission-based email list. While proper management and use of your email file will drive revenue immensely, it can also be challenging to acquire.
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CheetahMail has once again received top placement in Jupiter's Email Marketing Buyer's Guide
JupiterResearch recognized Experian CheetahMail for both its existing application and its next generation application due out next year—giving it the highest marks for highly innovative, data-driven technology and superior levels of client service. Experian CheetahMail continues to push the boundaries of email innovation and email relevance.
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Holiday Email Best Practices: Giving the Gift of Relevance this Holiday Season
To help deliver holiday cheer to marketers and customers alike this year, this white paper explores successful email strategies and best practices from holiday seasons past.
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Getting Started with Mobile Marketing
This white paper serves to outline how CheetahMail can assist you, our clients, in getting started with mobile marketing, and most specifically SMS. It will also provide you with a set of definitions for common terminology used in conjunction with mobile marketing.
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CheetahMail UK Discussion Paper
The Case for ReMarketing: Converting Abandoned Shopping Baskets into Purchases
Why do some online shoppers invest the time and effort in getting all the way to the checkout only to ditch their baskets for no apparent reason? 30% of UK shoppers admit that they would go back online and complete their purchases if something as simple as an small discount or free postage and packing was offered to them.
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An Introduction to RSS: Expand the Scope of
Your Online Marketing Programs by Using RSS Technology
In this white paper we will discuss RSS as a customer communications
channel, how it complements your email programs, and best practices
for its use.
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CHEFS Catalog Uses CheetahMail’s Digital Analytics
Program to Enhance Email Campaigns, Increase Relevance
To better serve their customers and ultimately increase ROI, CHEFS
requested that CheetahMail help them find an approach to delivering
more targeted emails.
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Identifying and Managing Domain-Specific Deliverability
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Recapturing Customers through ReMarketing: Turning Browsers into Buyers
According to Jupiter Research, the number of abandoned shopping carts continues to rise, resulting in significant customer loss and revenue shortfall. However, only 10% of companies trigger personalized emails to recapture these lost customers. Why? Until CheetahMail ReMarketing, there was no easy "all-in-one" solution to trigger a follow-up promotional email to a cart abandoner, or a targeted promotional message based on the item a visitor browsed online.
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Transactional and Operational Messaging: An opportunity to market when it matters
In this era of ever-changing buying habits and newly regulated telemarketing and email solicitation, it has become increasingly difficult to deliver the right message to the right customer at the right time.
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Creative Best Practices (Updated)
The creative of your email is as important as the offer you present to your subscribers. A strong creative will help ensure delivery, grab the user's attention and encourage him/her to act.
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Advanced Deliverability Strategies and Solutions
From this white paper you'll gain a better understanding of the various email authentication proposals and learn specific action items that you can apply towards the implementation of authentication solutions.
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Email Phishing
This paper will give best practice recommendations on what legitimate marketers can do in their email communications to ensure trust from their customers and not be mistaken as a "Phisher."
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CustomerSelectSM
This white paper describes CheetahMail's multi-channel campaign management solution, CustomerSelect.
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Email with Hosted Database Solution
This white paper describes how marketers can successfully integrate their email campaigns with a hosted database solution to make optimal use of customer specific data.
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