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White Paper Related Case Study:
Eddie Bauer
Eddie Bauer Uses ReMarketing Messages to Generate Revenue From Abandoned Shopping Carts

 

Re-engage your customers with timely, relevant, and profitable ReMarketing messages.

By coupling web analytics technology with email marketing in one integrated system, marketers have the ability to track customer activity on their websites then deploy messages to those customers in real-time. ReMarketing messages have proven to typically garner 30% higher conversion rates than standard bulk mailings.

Regardless of the web events marketers wish to act upon – shopping cart abandons, page views, sessions, search keywords, file downloads, registration forms, RSS feeds, etc. – Experian CheetahMail can harness valuable behavioral data for the purpose of enhancing customer interactions.

Experian CheetahMail has simplified the ReMarketing process by offering clients the option to use our own proprietary SiteClarity tags or to work with leading third-party web analytics vendors, whose technologies easily integrate with the Experian CheetahMail system. These features ensure that all ReMarketing messages are sent promptly with minimal client setup involved. Standard and customized reports are also built into the email marketing application, providing easy access to the relevant data marketers need to accomplish their business objectives.

All of the features that Fortune 1000 enterprises need for ReMarketing – flexible implementation models, superior security, automation capabilities, and advanced data analysis – are all built into Experian CheetahMail's ReMarketing engine.

   

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